While singing in a Palm Springs nightclub in 1997, producers of the Sinatra My Way production featuring the Pat Rizzo twenty-piece orchestra discovered Russ. He was offered a spot in the production where his tribute to Dean Martin earned excellent reviews. Publicity of Russ' performance in Sinatra My Way immediately caught the attention of Las Vegas agents. Russ then joined the Rat Pack Corporate Show traveling nationally and internationally with the production. Since 1999, he has performed at over 300 conventions in the major Las Vegas hotels as part of the Rat Pack Show. Loniello paid tribute to Dean Martin at the annual festival in Dino's hometown of Steubenville, Ohio from 2001 to 2010, earning the praise of Dino's friends, along with accolades from the local media. Russ' biggest achievement came in November and December of 2001 when he accepted an offer to be the first and only Dean Martin tribute artist to portray Dean Martin at Legends In Concert of Branson, Missouri. Legends In Concert is one of the world's biggest productions, over twenty years in running. Russ returned again in 2003 and 2006. In 2005, Russ performed in the David Cassidy Rat Pack Production and in 2004, in the Branson Rat Pack Tribute Show. Presently he entertains at corporate events throughout the United States and around the world and also appeared in New York's off-Broadway production, Frank, Dean and Sammy Live In Concert. .With his amusing dialog and charismatic demeanor, Russ Loniello's on-stage performance is one to be remembered. Russ brings his own brand of humor and showmanship to every show but it's his Dean Martin style of singing that leaves audiences spellbound. Russ' performance has earned him a reputation as one of the world's best Dean Martin tribute artists.